![]() To lay the foundation for it, Feliu-Espada began to sell products from brands other than her own on The Honey Pot Company’s website, and sales on the site surged from $40,000 to $240,000 in a year. She realized, however, she’d have to make a compelling case to the retailer that her emerging brand was up for the challenge. ![]() “There’s a new horizon for feminine hygiene, and we can be among the feminine-care giants of the world.”Ībout a year after breaking into Whole Foods, Feliu-Espada believed The Honey Pot Company was ready for Target. Today, The Honey Pot Company’s assortment contains washes, wipes, pads, tampons, lubricant, panty spray and cramp balm, and all its products retail for less than $10. Six months later, she was able to adjust costs to make margin on it, and her brand incrementally added Whole Foods locations. The grocer picked up Honey Pot Company’s only product at the time, wash, for a single store, but Feliu-Espada recounts it initially cost her more to produce the wash than the price she was selling it to Whole Foods for. At the outset of The Honey Pot Company, Whole Foods was her dream retail partner.Īfter meeting with a Whole Foods buyer for her day job, Feliu-Espada sneaked in a pitch for her brand. She was a retail broker for organic snack company Rhythm Superfoods and worked at Whole Foods’ Whole Body section. ![]() Prior to starting it, Feliu-Espada was steeped in the natural grocery segment. It’s formulations are 100% natural, biodegradable and cruelty-free. I feel so lucky to be a part of this revolution and be the change in the world.” The Honey Pot Company is rolling out to nearly 1,930 Walmart doors with its washes and wipes in sensitive and normal varieties.Įstablished in 2014, The Honey Pot Company set out to be the cleanest feminine-care brand available. “There’s a new horizon for feminine hygiene, and we can be among the feminine-care giants of the world,” says Beatrice Feliu-Espada, founder and CEO of The Honey Pot Company. Walmart joins a retail roster for The Honey Pot that includes 1,800 Target doors, 94 Whole Foods stores and 98 Wegmans supermarkets, and puts the brand’s sales on track to increase over 100% this year to $20 million. Feminine-care insurgents are conquering store shelves across the country.įollowing Queen V’s launch at Walmart, The Honey Pot Company has entered nearly 1,930 of the world’s largest retailer’s locations. ![]()
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